GSC Pulse

Search Console, SEO, AEO, GEO, and Technical Glossary

Every technical term used across the site has a practical definition and a path to deeper guidance.

Google Search Console

Google Search Console is Google’s free service for monitoring how a verified website performs in Google Search.

Search Console portfolio

A Search Console portfolio is a working set of related properties reviewed together to decide where attention should go first.

Clicks, impressions, CTR, and position

Clicks, impressions, click-through rate, and average position are the core Search Console performance metrics.

Click-through rate (CTR)

CTR is clicks divided by impressions for the selected Search Console grouping and period.

Search Analytics API

The Search Analytics API is the Search Console API resource for querying clicks, impressions, CTR, position, dates, and supported dimensions.

Sitemaps API and diagnostics

The Sitemaps API exposes submitted sitemap resources and fields such as path, status, timestamps, type, warning count, and error count.

Search Appearance

Search Appearance is a Search Console dimension describing supported ways a result appeared in Google Search.

AI Overviews and AI Mode

AI Overviews and AI Mode are generative AI experiences in Google Search that use core Search systems to retrieve and ground supporting web sources.

SEO, AEO, and GEO

SEO improves a site for users and search systems; AEO and GEO are industry labels for visibility in answer and generative experiences.

Structured data and schema.org

Structured data is machine-readable markup that describes entities and page content; schema.org provides the shared vocabulary.

Core Web Vitals and PageSpeed

Core Web Vitals are field metrics for loading, responsiveness, and visual stability: LCP, INP, and CLS. PageSpeed Insights combines field and lab diagnostics.

llms.txt and Markdown mirrors

llms.txt is an experimental community proposal for a concise Markdown map of a website; Markdown mirrors are plain-text versions of canonical HTML pages.

Local-first and read-only OAuth

Local-first means working data is stored on the user’s device; read-only OAuth grants access to retrieve data without permission to modify it.

Internal linking

Internal linking connects pages within the same site using crawlable HTML links and descriptive anchor text.

robots.txt and AI crawlers

robots.txt is a public crawl-control file; AI crawler user agents are the identifiers used by services that may retrieve public web content.

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